About Us
At Lean4Sales, we believe that sales shouldn’t feel like guesswork - it should be a well oiled, high performing process that delivers results time and time again.
That belief comes from our founder Andrew Wilcock, who has spent the last two decades helping businesses streamline their sales operations using proven, practical techniques. His work combines deep knowledge of Lean methodology with a genuine understanding of what it takes to succeed in the real world of sales.
Andrew’s journey spans global markets - from the USA to Saudi Arabia - and he’s worked with businesses across industries to optimise sales processes, eliminate waste, and unlock growth.
He’s not just studied the theory (though he has an MBA, a Fellowship in Manufacturing, and a postgraduate diploma in Sales Management), he’s lived it - leading projects, lecturing internationally, and rolling up his sleeves to help businesses solve real commercial challenges.
Whether he’s leading a masterclass in Poland, guiding a sales team in the UK, or mentoring future professionals, Andrew brings the same no-nonsence, insight-led approach to every challenge: make sales smarter, leaner and more effective.
Lean4Sales exists to bring that clarity and capability to your business - because when your sales process works, everything else flows.
Meet Our Associates
Scott Reynolds - Associate Consultant, Sales Strategy & Execution
Scott brings a sharp commercial edge to the Lean4Sales team, honed through years of driving performance in both high-growth start-ups and global corporations. With a background in sales leadership and operational strategy, Scott knows how to cut through complexity and help teams focus on what really moves the needle. He’s passionate about aligning sales with strategy - so businesses stop reacting and start growing with purpose.
Kate Chidzik - Associate Consultant, Digital Marketing Strategy
Kate is an award-winning digital marketing expert with a track record of helping businesses grow online with clarity and confidence. As the founder of Kachi Marketing, Kate specialises in making digital feel do-able - cutting through the jargon to deliver marketing strategies that actually work. Kate brings a grounded, people-first approach to every project, and to Lean4Sales. Her superpower? Helping clients connect with the right audience, in the right place, at the right time.