Practical, Process-Driven Sales Training for Small Business Teams
Stop Guessing. Start Growing.
You started your business with expertise, passion, and a great idea. But as you scale, your sales process often feels like the last thing to get structure. For teams of 2 to 10 people, every lead, every conversation, and every hour spent selling needs to be efficient.
At Lean4Sales, we cut the corporate jargon and guesswork. We provide a proven, Lean methodology approach to sales that simplifies complexity, eliminates waste, and drives predictable results—fast.
It's time to equip your small but mighty team with the processes that ensure consistent sales performance.
In-Person Sales Training Packages
These intensive, hands-on courses are designed to establish or refine a high-performing sales process within your team. All training takes place in Daventry and includes post-course reinforcement with our partner Skylar AI Coaching.
Package 1: The Core Process
- 1 Day Training with Andrew Wilcock
- In-depth training on sales methodology
- + 3 Quarterly Follow-up Sessions leveraging our Sales Scenarios for ongoing practice and measurement.
Package 2: Process Mastery
- 2 Day Training with Andrew Wilcock
- Comprehensive training
- Deep-diving into practical application and strategic alignment
- + 3 Quarterly Follow-up Session leveraging our Sales Scenarios for ongoing practice and measurement.
Build A Continuous Advantage: AI Role-Play Sales Scenarios
Effective sales training isn't a one-time event; it requires continuous, realistic practice. That's why we integrate Skylar, the leading AI Sales Coach, into our offering.
Skylar provides a safe, tailored environment for your team to practice handling the exact moments that matter—and receive instant, objective feedback.
Included with your training package and available as separate ongoing training or skills top-up solutions, our Sales Scenarios are online sales training modules for small business, designed to ensure sustained growth for your team and business:
| Sales Scenario Focus | What Your Team Practices |
| Scenario 1: Get the Meeting - Gatekeepers | Overcoming resistance and finding the champion. |
| Scenario 2: Get the Meeting - Direct | Crafting a compelling value proposition in 30 seconds. |
| Scenario 3: At the Meeting | Discovery calls, handling tough objections, and quantifying value. |
| Scenario 4: Follow Up | Maintaining momentum and securing the next step. |
An online score is awarded at the end of each session so you can monitor improvement and track progress.
Our sales scenarios get your reps ready for what they actually face in the field. Your team can track their measurable improvement over time, turning knowledge into repeatable, revenue-generating behaviour.
The Proven Expertise Behind Lean4Sales
Your team deserves a trainer who has lived and breathed sales success across global markets—not just read about it.
Our training is led by Andrew Wilcock, founder of Lean4Sales. Andrew brings two decades of experience helping businesses, from the USA to Saudi Arabia, streamline their sales operations using the practical, proven techniques of Lean methodology.
Andrew’s Qualifications and Approach:
- Process-Driven: Combines deep knowledge of Lean principles (focused on efficiency and waste elimination) with genuine, real-world sales understanding.
- Highly Qualified: Andrew holds an MBA, a Fellowship in Manufacturing, and a Postgraduate Diploma in Sales Management.
- No-Nonsense Delivery: Andrew’s approach is insight-led and focused entirely on making your sales efforts smarter, leaner, and more effective.
Ready to Build a Lean, High-Performing Sales Team?
Stop leaving sales to chance. Start building a process that delivers.
Book Your Team's Training Now:
Package 1: The Core Process
- 1 Day Training with Andrew Wilcock
- In-depth training on sales methodology
- + 3 Quarterly Follow-up Sessions leveraging our Sales Scenarios for ongoing practice and measurement.
Package 2: Process Mastery
- 2 Day Training with Andrew Wilcock
- Comprehensive training
- Deep-diving into practical application and strategic alignment
- + 3 Quarterly Follow-up Session leveraging our Sales Scenarios for ongoing practice and measurement.